COSA FACCIAMO
CSO Pharmitalia, in sinergia con la società di marketing e comunicazione Educom, copre tutta la value chain dell’industry Lifescience.
Breathing Commercial Thinking sono il claim che rappresenta anche la mappa dei servizi che offriamo ai nostri client, dal disegno strategico di ingaggio degli interlocutori (HCP, payer, pazienti, client…) al dispiegamento delle più avanzate tecniche di ingaggio multicanale, fino alla maniacale misurazione dei risultati operativi e di business.
ENVISIONING
/ Omnichannel Customer Engagement Strategy
/ Business Planning
/ Commercial Excellence
/ Process Optimization
/ Segmentation and Targeting
/ Incentive Compensation Design
/ Customer Insight Generation
/ Commercial Benchmarking
COMMERCIAL
/ Primary & Secondary Care Sales Reps Deployment
/ Pharmacy Agents
/ Patient Support Programmes
/ KAM / KA mgmt. Strategy
/ MSL / Medical Engagement
/ Remote–detailing
/ Web–detailing
/ Phone-detailing
/ Trade Marketing
/ Product Fostering
/ Sampling
THINKING
/ Brand and Portfolio Strategy
/ Opportunity Assessment
/ Adherence Campaign Design
/ Private Public Partnerships
/ Incentive Compensation Design
/ Change Management Support
/ Launch Strategy
/ Product Lifecycle Management
/ Acceleration Plans
/ Commercial Benchmarking
EXPERTISE AREAS
/ Consumer Health
/ Cronic Disease
/ Imaging & Radiology
/ Medical Device
/ Nutrition & Medical Food
/ OTC
/ Rare Disease
/ Primary Care
/ Pediatry
/ Vaccines
/ Animal Health